content policy

Effective Date: 03/28/2025

People Before Profit

Social Media has given us something special: the ability to consume bite-sized enjoyable content from talented Content Creators all over the world, catered to your interests, for free anytime/anywhere.

UP is a new kind of platform to consume social video content on - one that puts your mental health & happiness above your scroll time and speed (platform profits).

In putting people before profit, we’ve had to make a lot of changes to the traditional social media business model, and will continue to make more changes as we evolve and optimize for user mental health, well-being, enjoyment, and happiness.

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Our intent is to allow you to have an app free of harsh or potentially harmful content.

What We Stand For

• Joyful Expression
  Content on UP should spark joy, empowerment, and shared narrative, and leave you feeling uplifted. We welcome creative, uplifting, and fun moments - from a homemade skit to an exciting sports clip, tasteful fashion to a heartwarming animal rescue, and uplifting stories to a how-to lesson that lights up your brain.
  
  
• Authentic People, Real Moments
  No AI influencers here. We celebrate real people with real stories. Every Content Creator on UP is a living, breathing human being with something positive and real talent/value to share.
  
  
• Thoroughly Vetted Content Creators
  Before anyone can post, they go through an approval process. Every Content Creator is screened by a Mental Health Council with your psychological well-being in mind.
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• No Features That Lead To Harm
  We’ve removed the features that can lead to harm - like unsolicited DMs or comment sections that spiral. When we do introduce new features, they’ll come with rock-solid safety systems in place.

The UP Difference, What’s Not Allowed on UP:

We don’t allow content that promotes or includes:

• Porn, sexually explicit or suggestive content or innuendo
  
  
• Offensive, divisive, violent, hateful or harmful views (i.e., profanity, threats, prejudice, politically charged content, body shaming, etc.)
  
  
• Addictive substances or behaviors (e.g., alcohol, drugs, gambling, etc.)
  
  
• Predatory or manipulative content

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UP is not a form of mental health treatment, therapy, or clinical support. While we prioritize content that supports positive well-being, we cannot guarantee any specific emotional or psychological outcome for users. By using UP, you acknowledge that this policy does not create a contractual right to post content or to remain on the platform. We retain full discretion over what content is allowed and who is permitted to publish on UP. We reserve the right to update, change, or modify this policy at any time as part of our ongoing efforts to improve the platform and keep our community safe. Use of the platform is subject to ongoing review, and creators may be removed at any time if their content violates our standards — including the use of flagged or restricted keywords. This policy does not constitute a legal agreement between UP and any creator, and nothing herein shall be interpreted as granting a guarantee of access or permanence on the platform.

The Big Idea

We believe that people deserve a choice. UP exists to give you an option to scroll your favorite social content, and feel better after.

You deserve to scroll happy.™

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