scroll happy™ on UP

H.E.A.T. content - Hype, Extremes, Addictive Hooks, and Tension - is what you get when algorithms optimize for engagement at all costs. It's not made for people; it's made for machines. Creators are pressured to crank up the drama, chase controversy, and feed the doomscroll just to survive. It’s not their fault - the system rewards what's most clickable, not what's most meaningful or uplifting.

C.H.I.L.L. content stands for Creative, Honest, Inspiring, Light, and Lasting. It’s the kind of content that makes you feel better, not worse. It doesn’t shout to be seen, it resonates. At UP, we’re tired of everything feeling so heavy all the time. In a world flooded with outrage and overload, CHILL creators offer something rare: clarity, connection, and calm. We’re building a platform that celebrates this kind of content because feeling good shouldn’t come at the cost of your mental health. ‍You matter. What you consume matters. And what you create can make the world lighter.

UP is designed by parents and mental health professionals who care about the safety and well-being of all people. UP accounts can begin at age 10, but will require parental/guardian linking until age 13 which is the legal age of consent for terms of use in most developed countries. We provide a space where adults and youth alike can enjoy positive content without worry. No DMs. People can share videos with friends through text/whatsapp, etc.

Established creators are welcome to apply to create on UP at scrollhappy.com/apply. Once your application is received, it will be screened by our mental health team which consists of neuroscientists, psychologists, and other mental health professionals using an age-rating system to determine creator approvals. Once approved, content will go through additional AI filters.

UP is in closed-Beta and will begin letting users in from the waitlist in waves. Climb higher and get access to UP sooner. The higher you are on the waitlist, the more likely you are to win exclusive rewards: including Founding User status, free access for life, exclusive merch drops, and VIP experiences with top creators. Increase your chances by climbing in the waitlist above by sharing your unique link with friends.

UP is setting new social media standards in privacy and security. We do not and will never sell your data, or creep on your conversations using your microphone like other social media sites do. Everything we do is to help you scroll happy, not scroll longer. Refer to our privacy policy for more: https://www.scrollhappy.com/up-privacy-policy