Beast Philanthropy

27.8M total following

Chelsea Laufer

1.9M total following

Nick Wilkins

9.9M total following

Chelsea and Nick

2.5M total following

Ian Gunther

3.3M total following

Sarah Maddack

1.7M total following

Chris Stocks

2.5M total following

Kristina Kuzmic

1.2M total following

Jake Carlini

1.9M total following

Deshaun Malik

624K total followers

Sarah Snow

1.1M total following

Matthew Gauger

691k total following

Jondra Films

2.7M total following

Eric Jeng

1.07M total followers

Annie Long

627K total followers

Kirby Kelly

366K total followers

Sarah Renae Clark

495K total followers

scroll happy™

Tired of wasting time doomscrolling?
You're not alone.

backed by science

The UP Platform brings you all of your favorite social content & none of the harmful. Ex: No porn, politics, and unattainable lifestyles.

We have Merch! Support up's mission

Waitlist members will receive exclusive access to UP merch, creator engagements, and VIP experiences.

Merch T-shirt

UP T-Shirts

Merch Hat

Scroll Happy Hats

Merch Hoodie

UP Hoodies

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UP T-shirt

Merch Hat

Scroll Happy Hats

Merch coming soon!

Waitlist members will get exclusive access to UP merch, drawings for creator engagements & VIP experiences.

Merch T-shirt

UP T-Shirts

Merch Hat

Scroll Happy Hats

Merch Hoodie

UP Hoodies

Merch Hat

Scroll Happy Hats

choose happy

Use the slider to see how UP compares to THEM.

We have Merch! Support up's mission

Waitlist members will receive exclusive access to UP merch, creator engagements, and VIP experiences.

Merch T-shirt

UP T-Shirts

Merch Hat

Scroll Happy Hats

Merch Hoodie

UP Hoodies

Merch T-shirt

UP T-shirt

Merch Hat

Scroll Happy Hats

Merch coming soon!

Waitlist members will get exclusive access to UP merch, drawings for creator engagements & VIP experiences.

Merch T-shirt

UP T-Shirts

Merch Hat

Scroll Happy Hats

Merch Hoodie

UP Hoodies

Merch Hat

Scroll Happy Hats

Content divided into

vibes

control your feed, control how you feel.

Inspo

Creative

Business

Feel good

Sports

Adventurous

Growth

Positive

Energizing

Funny

Chill

Gamer

12 vibes

Toggle them throughout the day depending on how you want to feel.

super likes

If it makes you feel good, we'll rank it higher for others.

Videos saved to your "Happy Place"

scroll happy™

What does this mean?

Bye Bye Doomscroll

UP removes proven toxic content traps like porn, politics, anorexia, and unrealistic lifestyles so you can scroll without stress or negativity.

Feel-Good Algorithm

If it's great content that boosts your mood, it ranks higher. Simple as that.

Only the Best

We thoroughly screen all Creators & Brands so you only see Scroll Happy™ content worth your time.

Choose Your Vibe

Switch between feeds like Chill, Feel Good, and Growth depending on your mood.

For real, good for you

We are taking a scientific approach testing our feed against other social media platforms optimizing creators & content.

"Almost half of Gen-Z wish existing Social Apps never existed."

- Fortune

UP is for them.

feel good • inspired • uplifting • chill • meaningful • energized • creative • joyfull

joyful • healthy • peaceful • funny • feel good • inspired • chill • uplifted

Does your social feed bring you down?

get UP

Join the waitlist

join the movement

Reserve your spot in line for social that actually makes you feel better.
Scroll Happy™

Waitlist members get early access to the UP App and a chance to snag exclusive Scroll Happy™ merch before anyone else. Sign up now—your future self will thank you!

We have Merch! Support up's mission

Waitlist members will receive exclusive access to UP merch, creator engagements, and VIP experiences.

Merch T-shirt

UP T-Shirts

Merch Hat

Scroll Happy Hats

Merch Hoodie

UP Hoodies

Merch T-shirt

UP T-shirt

Merch Hat

Scroll Happy Hats

Merch coming soon!

Waitlist members will get exclusive access to UP merch, drawings for creator engagements & VIP experiences.

Merch T-shirt

UP T-Shirts

Merch Hat

Scroll Happy Hats

Merch Hoodie

UP Hoodies

Merch Hat

Scroll Happy Hats

Frequently asked questions