scroll happy™ on UP

UP is a top-to-bottom redesign of Social to maximize for the well-being, entertainment, and happiness of the user. We CURATE your feed the same way Trader Joe's curates their grocery store, or an NFL team curates its roster. Only the best get in. Our Scroll Happy™ algorithm then takes that content from those approved Creators and recommends your feed based on how interested you will be in it (their algo does that too), AND how that content will make you feel. The combination of watching content you love, and feeling much better afterward, is what makes UP so special.

What makes the boomer Social Media Platforms unsafe and negative is addictive design, trying to keep up your image, toxic content, unrealistic standards, algorithmic rabbit holes, and anxiety inducing content. UP is designed to remove all of these while still giving you the best, most enjoyable & customizable social feeds free, anytime, anywhere.

UP contains all of your favorite content from social, and none of the harmful. Creative Content, Entertainment, Education, Business & Industry, Mental & Physical Health, and Lifestyle. We don't allow Anorexia content, Porn/Sexual Content, Politics, Unattainable Lifestyles, Mukbang, Divisive/Racist/Sexist Content, Content Mocking someone's Faith or Religion, and more.

Yes, UP is designed to be safe and engaging for ages 13 and up, although 10-12 may use UP if linked to a parent/guardian account. We provide a space where young users and adults alike can enjoy positive content without worry. No DMs. Users can share videos with friends through text/whatsapp.

Okay, may have lobbed ourselves a Softball there. UP is designed to let creators focus on connecting with their audience, not just chase trends or algorithms. Michael Jackson and Prince said they made music to make people feel something, they would have never said to catch an algorithm or maximize time spent. We're getting back to the basics. Creators can be their authentic self and make content they believe their audience will enjoy.

Established Creators are approved or denied by our Mental Health Council based on a bevy of criteria including: how does this Creator's content make people feel, would they be a good Role Model, and does their content provide real value to users. We welcome applications from established Creators at: scrollhappy.com/apply

We're really not supposed to tell but if we're assuming you asked very nicely (even thought about asking nicely) we will tell you: You’ll have the chance to win exclusive rewards, including Founding User status, free access for life, and VIP experiences with top creators. Increase your chances by climbing in the waitlist above.

UP is setting new social standards in privacy and security. We don't sell your data, they do. We don't use your microphone, they do (creepy). Our biometric data capture starts off, theirs doesn't. We use ours (if you opt in) to optimize your feed for your mental health & happiness, they don't.

Join the waitlist or check your status in line by inserting your email above. Share your unique referral link to climb the waitlist and get access to UP before all your friends. We may also be (shhh) doing merch drops (shhhh) and other prizes & giveaways for top waitlist members. (Don't say word)